The prevalence of smartphones, tablets and other digital devices in modern Australian society necessitates a website design which is optimised to give the best user experience across multiple devices. In order to attract new clients, your website needs to be responsive, able to adjust to displaying on a variety of different devices as required. At TWMG Health, we specialise in creating responsive, visually attractive and functional web designs for businesses in the healthcare industry.

It is important to note that a responsive website design is different to a mobile website. Mobile sites are created after the main design solely for mobile customer use, resulting in a limited ability to display effectively on all screen sizes. However, a responsive website is designed to respond to the device being used to access it, resulting in guaranteed best user experience regardless of device.

The benefits of a responsive website design include:

1. FUNCTIONALITY

A responsive website offers perfect functionality across all devices. You will never have to worry about changing trends in the size of iPhones or tablets, as the user experience of your website will always be optimal.

1. FUNCTIONALITY

A responsive website offers perfect functionality across all devices. You will never have to worry about changing trends in the size of iPhones or tablets, as the user experience of your website will always be optimal.

2. EASY MAINTENANCE

Having multiple versions of your website for desktop and mobile can be both costly and overly complicated. With a responsive website design, maintenance will always be an easy and cost-effective process. 

3. LEAD GENERATION

With the popularity of online appointment bookings and payments increasing, your responsive website design will provide a personalised client experience for more users across multiple devices.

4. SEO OPTIMISATION

A responsive website design also allows for more effective SEO optimisation. With only one website, your SEO efforts can be focused on the creation and optimisation of one site’s worth of content, rather than two.

With a responsive website design, you can ensure that your clients are being offered an optimal user experience, as well as prioritising the functionality, efficiency, reach and profitability of your business.

 

I have been extremely impressed with The Website Marketing Group. their high-energy and analytical skills allowed them to present to us a completely effective way of looking at our business segments, and we are now leveraging their talent across our online business.

Nicole Banks

Executive Officer

ACRA