AT TWMG HEALTH, WE ARE CREATIVE BRAND STORYTELLERS AT HEART
We like to think of content as the currency that powers the meaningful connection between patients and practices. Every piece of content we generate seeks to bring patients closer to your practice
WHAT IS CONTENT MARKETING?
Content Marketing is defined by the Content Marketing Institute, as…“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience”.
Discerning consumers today are hungry for content that delivers real value to their lifestyle, without the overt sales messages. Good content always serves to solve a user problem or provide entertainment value. Only through putting the customer’s needs first can brands truly engage their audience over time and establish a trustworthy relationship, in turn, driving profitable customer action.
HOW CAN CONTENT MARKETING BENEFIT YOUR BUSINESS?
Traditionally, brands have relied on earned and paid media to access their target audiences. Now Content Marketing turns brands into publishers, enabling brands to access their own audiences with tailored content delivered to both owned and earned channels.
At TWMG Health, we help our clients become brand publishers, producing and distributing valuable content, in a wide variety of forms. Video, Infographics, Feature Articles, Q & As, eBooks, White Papers, Social Comment are but only a few.
WHY TWMG HEALTH FOR CONTENT MARKETING?
Successful Content Marketing relies on the skills of expert content generators with proven media experience and a track record for out-of-the-box thinking that stands out in the crowd.
TWMG Health is built on the foundations and heritage of outstanding publishing/editorial expertise. We specialise in creating valuable content that’s based on audience, channel and client insights, to deliver genuine business and marketing outcomes.
WEB & ONLINE MARKETING
We develop and implement web and online marketing campaigns that are driven from analytics and audience insights. Together with web partners, we provide consulting services to ensure you are maximising your online presence and digital investments, generating meaningful leads and conversions.
I have been extremely impressed with The Website Marketing Group. their high-energy and analytical skills allowed them to present to us a completely effective way of looking at our business segments, and we are now leveraging their talent across our online business.