The competition in the digital advertising space is heating up, especially for medical organizations. Making an effort to understand and correctly utilize tools for search ad targeting is a critical strategy for staying relevant and ahead of the competition. Google AdWords is arguably the best advertising tool available for businesses right now.

Google AdWords allows all kinds of businesses to leverage keyword searches to create links and ads on Google’s search engine and display network. Practices can write or design advertisements that pop up on relevant websites, such as a medical blog site, as well as search engine queries. An AdWords campaign helps support efficient and effective efforts to drive revenue from new business.

Medical practices do not traditionally have large digital advertising budgets, and the good news is that they don’t need to have one in order to have an effective advertising campaign. Google AdWords is cost-effective and user-friendly. According to online advertising company Wordstream, small businesses using AdWords spend between $9,000 and $10,000 per month on their Google paid search campaigns. You can schedule your ads, geo target and even device target for maximum control over how your AdWords budget is used.

Using AdWords can get you results almost right away, while natural search engine marketing can take up to a few months to change behavior in medical searches.

I have been extremely impressed with The Website Marketing Group. their high-energy and analytical skills allowed them to present to us a completely effective way of looking at our business segments, and we are now leveraging their talent across our online business.

Nicole Banks

Executive Officer