Month : March 2016

Investing in a social channel such as Twitter can have multiple benefits for your business. It can drive traffic to your platforms (blog, website); generate sales and raise brand awareness. But in order to achieve any of these, you need followers.

Navigating social media can be a minefield. And the thought of making mistakes in such a public arena can be terrifying. But there are some easy ways to reduce the chances of those mishaps. And we’ve also got some good advice for if and when they do!

In a crowded market, being considered a thought leader can have a huge positive impact on your business. But how do you achieve this? With consistent, original content. It will demonstrate your expertise and help you earn a level of respect. Here are five steps to take to get you started.

Don’t underestimate the value of a blog. It’s great for brand building, positioning yourself as a thought leader and ultimately converting your audience. But there are some tricks to help make it successful and get cut through.

Some people would have you think so. But it’s actually far from the truth. Email marketing is a valuable investment. It’s inexpensive, great for continued brand awareness, staying front of mind and reaching out to past customers. And when teamed with content marketing it’s a powerful tool in your marketing arsenal which takes place in a more personal environment – the inbox.

It’s really easy for content to get lost in such a noisy digital market. So if you want to grab your audience’s attention, infographics are a great way to do this while making a visual impact.

Headline writing for online is a tricky business. Not only do they need to be SEO friendly but unique and creative all at the same time. And while it’s easy to focus on great content and make headlines an afterthought, they should be of equal importance. After all, what’s the point of great content if you can’t get anyone to read it? And this is where a great headline comes in.

A social media presence is essential for business these days. But it can be time consuming and the results are often hit and miss. So we’ve put together our quick and easy tips to help you get on top of social media and see great ROI. Here’s how:

Content marketing is a constantly evolving game. Google’s algorithm is ever changing as are audience needs and devices. So how can you possibly keep up and get the maximum return for your efforts?

The opportunities for business on social media are endless. But it’s not without risks. Are you making any of these simple mistakes? Find out what not to do when it comes to social media for your business.