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In a crowded market, being considered a thought leader can have a huge positive impact on your business. But how do you achieve this? With consistent, original content. It will demonstrate your expertise and help you earn a level of respect. Here are five steps to take to get you started.

Don’t underestimate the value of a blog. It’s great for brand building, positioning yourself as a thought leader and ultimately converting your audience. But there are some tricks to help make it successful and get cut through.

Some people would have you think so. But it’s actually far from the truth. Email marketing is a valuable investment. It’s inexpensive, great for continued brand awareness, staying front of mind and reaching out to past customers. And when teamed with content marketing it’s a powerful tool in your marketing arsenal which takes place in a more personal environment – the inbox.

It’s really easy for content to get lost in such a noisy digital market. So if you want to grab your audience’s attention, infographics are a great way to do this while making a visual impact.

Steps for developing quality content that will stand out and be perceived as valuable/sharable.

1.Define quality content
2.Define your audience
3.Expertise, find stats, quotes
4.Images, tips
5.Amplify, tips
6.Ask for feedback and why it's important

Most businesses have recognised the importance of Content Marketing. And while a good strategy can help you attract and retain a loyal audience, it’s easy to be led astray with so many differing opinions. Here we dispel the myths to help you navigate the path.

The opportunities for business on social media are endless. But it’s not without risks. Are you making any of these simple mistakes? Find out what not to do when it comes to social media for your business.