Seven Reasons You Should Be Using Infographics


It’s really easy for content to get lost in such a noisy digital market. So if you want to grab your audience’s attention, infographics are a great way to do this while making a visual impact.

A good infographic is actually 30 times more likely to be read than a text article because humans are wired to respond more positively to visuals. But if that’s not a good enough reason to take the infographics plunge, here are some more reasons why you should:

Simplify – they help make complicated content more digestible and easier to understand.

Attract attention – humans are visual creatures. It’s how we process information for the most part. In fact 90 per cent of information transmitted to the brain is visual.

Shareable – they have the potential to go viral.

Portable – infographics are easy to embed across different platforms and channels.

Increase traffic – great infographics with links will be clicked and shared driving traffic back to your website or blog.

Brand awareness – make use of your logos and have your business seen by a wider audience.

Shares expertise – let’s your audience know that you know your stuff by educating and sharing knowledge that could otherwise be quite complex in a simple, engaging way.